Top 10 Reasons Why You Should Have A Website For Your Business

Do You Really Need A Website?

If you are interested in improving your brand, You should start to have your own business website. Building a website is the best means of free advertising. Your company’s website can be a highly powerful marketing tool. Having a website isn’t just about selling your products. It’s concerning providing something of value to potential clients.


Here Are Top 10 Reasons Why You Need A Website For Your Business:


1.It’s an easy way to contact and reach you.

Customers can learn more about your business, services, and products.


2. All your information in one place.

There are many social media platforms can hold your information, but the only a website can bring all features of these platforms together and maintain it in one place.


3. Built trust with clients.

Tell customers Who & Where you are?
If you want to buy a product or get a service. You need to know about this business and the owner first. Customers need to know more about you and your business history. Therefore a website is a great way to build confidence with people.


4. Analyze your business.

Make a survey & research to grow your business. Through your website, you can make an Analysis, Report, and Survey concerning potential customers and clients.
You can know your customers well. Discover more about Their needs, interests, and serve them so you can improve your sales.


5. Make money while you sleeping.

No Close sign anymore!
You wouldn’t need official working hours only between 9 am to 6 pm. You can stay online 24 Hours a day.
Reach all customers all the time. It’s the only way business can sell at any time even while you sleeping.


6. Save Your Money.

It’s one time cost for a website it may require limited support and maintenance.  It costs less than many other advertising techniques.
And here is another feature; The Return-on-investment (ROI) is higher than other advertising techniques! You can do it! You can simply change your website and update it at any time you want without wasting much money.


7. Brand awareness.

Attract new customers from all over the world. People in the whole world spend time surfacing on the internet. So, they may reach your website at any time. If you haven’t a website, They will never know even if your business has existed!
And that’s one of the top reasons why you should have a website.


8. 24 H Customer services.

You can have a live chat in your website. That enables users to ask questions and start conversations with other customers to get more visitors. It improves your Customer Services.


9. Not all people on Facebook!

Some people don’t prefer using just Facebook, or Twitter, or YouTube or Instagram for shopping!
But most of them can use google. So, all can reach your website and search for it.


10. Do what you want!

For the last and main reason is especially what we choose is you can do what you want to do!.
If you want to present your business in a special image in your tone of voice, You can do it simply through your website.
You can use any technique which attracts customers in some way of telling them that you are serious or funny or any image you want to give it to people about you.


There are many reasons to have a website. Honestly, there aren’t many businesses that can survive without a web presence.

Need a help to get a perfect website for your business?
If you want someone to understand what your business exactly need to improve…
A professional Team to create your website with free after services for maintenance?

You will get all you need with an expert team at Codeails. We offer many supporting services for you. Codeails can make you completely satisfied and improve your business in the best way it can.

Wire-Frame, Prototype, Mock-Up, and Sketching, What The Difference?

Every begging should have a specific base or structure.
Which lead to something bigger and bigger to build something in the end.
In the Technical fields, A starting point refers to one of the next terms:
Sketch, Wire-frame, Prototype, or Mock-up.

I’m sure you have heard these terms before While working with designers, developers, analysts, or programmers.
Many people assumed that wire-frame, mock-up, prototype, and sketch are exactly the same thing!


You should already ask yourself!
What do these words mean, What the difference between them, And When to use them?

First off, We need to know Why we should use Prototyping, Wire-framing, Sketching or Mock-up?

They are conceived to help you discover your expectations, express and explain your thinking in an accuracy and specific way to make it more professional. If you have a new project and you don’t fully understand What the customer needs to start his project, What should you do in this case?


You should work through 4 stages:


1. Sketch

Have an idea? Simply get a piece of paper, pick a pen and just draw it.
A sketch is a simple visual to help explain an idea quickly. Hasn’t any structure to follow. Is the fastest way to describe your idea.



2. Wire-frame

A Wire-frame is a low fidelity representation of a design. It’s the beginning to turn your idea into reality.
Help you to describe your idea clearly. A wire-frame is a simple structure of your project. That defines the functionality of a product. Describe the how and why of the ways the project work. It can be the backbone of your design that has every important piece of the product.



3. Mock-up

A mock-up is a middle to high fidelity representation of a design.
Rule number one: “Never start a project without completed mockups”
It’s all about User Interface and visual aspects.

In this step, you can add colors, fonts, text, images and any content that complete your wire-frame’s shape. It’s a great way to discover the final design of a product.
Help to gather feedback about the concept of the product. As it can be quickly changed and updated.



4. Prototype

A Prototype is middle to high fidelity representation of the final product. It aims to be as a simulation of the final experience of the product.
It gives you feeling of a real product but it’s only an image without any functionality. Prototyping Is a mix of mock-ups and pieces of user experience, animation, interactions. It describes how a user navigates a product in a real time.

Many people confused with wire-frames and mock-ups.
As we defined before wire-frame is about the functionality of the product. But Mock-up focuses on the visual aspects more.
 Wire-frames = Structure + Functions + Content.
 Mock-ups = Style + Right Content + Colors.


let’s make it more clear for you;

Sketches: is a simple quick draw and sketchy design.

Wire-frames: use documentation, quick communication by a sketchy, black and white representation of an interface.

Prototypes: is the backbone of the interface.

Mock-ups: is a static visualization. Gathering feedback and getting buy-in from stakeholders.


Sketches, mock-ups, wire-frames, and prototypes will be helpful ways to describe your point of view to be touched efficiently to others.
You can select the best approach of those stages which suits your project’s requirements.

By having a look at your business, your team, and your project this should help you in choosing the best way of communication.

But don’t forget:

“None of this stages have to stand alone. Each step completes the other. It can bring you closer to a perfect design”.


How Colors Affect Business Branding – How To Use Color Psychology

How Colors Affect Your Business?

Do you want to build a website or product for your own business?

OK good, just pick this color with that one, make them matched together and now voila! We have done Now you can launch your website!

It’s not that easy and simple that You thought!
Color is a tricky thing…


It can change your feeling, emotions, thinking and even your opinions!
Let’s imagine, If you have a product to sell Which color will you choose for your web design?
Your answer could be “any color that attracts the eye may be red, orange or any good design with matched colors will be enough”.


OK, now you picked red and used it. Then what?
Do you know that colors invoke specific feelings in the most of people!

For Example;

If you choose Red. it will invoke people to feel about energy, Creates urgency and increases heart rate! Yea that’s all that a red color does!
So, What happens if your product talks about relaxing or something doesn’t need energy at all!


When people don’t get attracted by the right feelings about a product which they should feel. Guess what?

They will not buy it. They don’t feel good with the product because it’s color impression on them. Now you picked the wrong color for your product. And this not an easy mistake! It will affect your sales and business too!


For another example, if you are selling a nursery. It’s all about babies and children you don’t want to use a dark color on your website! If you are a customer and search for a nursery then you found it with a black color.
Just imagine how you will feel about it!


How to choose your best color that will affect your customers in the right way? We told you,
Color is a tricky thing!


Let’s explain all the tricks below in order to the Color Psychology which is the science of how color affects human behavior.

First off, You need to follow 4 core principles:

  • The right purpose.
  • The right audience.
  • The right time.
  • The right way.


In another way, You should ask yourself about those core principles for having the right color. Then you have to know What each color mean to people.

Yellow: youthful and optimistic. You can use it to grab attention. Usually not good as a background or primary color.

Blue: Creates feelings of trust and security. This is why many banks use it in their logos or marketing like Facebook. Navy or dark blue is used to market to the budget-conscious.

Green: Gives the impression of wealth. Relaxing and easy-going. Teal can be used to appeal to people in a budget.

Orange: Aggressive and excitement. Good for calls to action and impulse buying.


Pink: Feminine and romantic. Used to market to women and girls and traditional buyers.

As we mentioned before,
Red: Energy. Creates urgency and increases heart rate. Good for appealing to impulse shoppers.


Black: Powerful and sleek. Use it to market luxury products and appeal to impulse buyers. “that’s why it called The master of colors! ”


Purple: Soothing and calming. Often used to market anti-aging products.
Color 8 tips that will improve your sells. Here are our simple bits of advice for your website or product.



What the relationship between Colors and Targeting Audience ?


  • If your target audience is Men, Men like blue, green, and black. These colors are traditionally associated with maleness. And stay away from purple, orange, and brown.
  • If you target Women. Take it as a rule “Pink is not the universally loved female color!” In a survey, Females (35% of them like blue), (23% like purple) and (14% like green) as their favorite color.
  • If you want to give a warning about something Use Yellow.
  • If the focus of your website/ product relate to nature, environment organic, or outdoors always choose green. Green also is a good call to action color.
  • Want a lot of fun? Orange is your chosen color. It creates a sense of haste or impulse.
  • Want to Call to action? Choose a bright primary color.
  • Don’t forget the most forgotten color WHITE. Today most well-designed websites use white space in the background to create free space and make the user feel comfortable.
  • Want to build trust with your clients? Use blue. It’s a color of peace, calmness, loyalty, confidence, and secure.


Finally, You can choose your own website colors now. For the closing question, What is your favorite color?

What the difference between UI Design and UX Design?

Many people still confused about the difference between UI & UX!

Don’t worry if you still confused too!
You are not the only one.


First off, let’s simplify the terms UI and UX. The term UI refers to “User Interface” and the term UX refers to “User Experience”.

For a little deep of explanation, We should ask you a question but, You may need to eat first.
Can you eat waffles without ice cream, choco chips or hot berry sauce released on top of it!
Exactly, This is what the User Interface design responsible for:

        1- The Look and feel.
        2- The Responsiveness and Interactivity.

If you tasted that waffle without any additions, You may won’t eat waffles for a long time.

Accurately, This is what the User Experience Design explains.
You can’t use a product easily without:

 1- Strategy and Content.
       2- Wireframing and Prototyping.
       3- Execution and Analytics.

Now you know more about the UI and UX responsibilities.
So, Let’s get better knowledge about the definitions of UX and UI?

User Experience Design: is the process of enhancing customer satisfaction and loyalty by improving the ease of use, usability, and pleasure provided in the interaction between customer and product.

User Interface Design: is the visual design of a product. It responsible for the transference of a product’s development, research, content and layout into an attractive, guiding and responsive experience for uses.

A lot of serious talking, Right?
Now, Let’s simplify the whole picture for you with a little bit of imagination…

Imagine that your body is a product, OK?
And the whole internal structure of your body represents the UX Design which gets your life functions on.

Your eye colors, also the way you make your hair flies, and even your silly reactions.
These Layouts of your shape represents the UI Design.

Now it’s a little bit obvious for you, Right?
Let’s have some talk about the differences between UI and UX.

Actually, both are too close in some ways.
UX and UI complete each other. They have the same purpose to make the product better by several ways.

UX Design concerns about improving the Interaction Design, Wireframes, Prototyping, Information Architect, Scenarios, and User Research.

But, UI Design has a better interest in the surface of the product by improving the Visual Design, Colors, Graphic Design, Typography, and Layouts.

As a brief explanation, we see that:
UX Design is more analytical and technical field, UI Design is closer to what We refer to as graphic design.

Now, You may have a question in your mind…

UX & UI, which one is more important than the other?

Let’s show you a quote from an article which has considered the answer to this question.

“Something that looks great but is difficult to use is exemplary of great UI and poor UX. While something very usable that looks terrible is exemplary of great UX and poor UI.”
by Helga Moreno.

Now You see, They are both crucial. A product needs UI & UX to work closely together. It’s more successful with both.
I think this quote has the brief explanation to your question and it will be a nice end for this article.

Web Design Revolution Over The Years: A look back at 90’s popular Websites.

Before beginning to read this article we have to honor many languages and tools which saved us from the history of the web design.
Many Thanks to CSS 3, HTML 5, Bootstrap, Jquery, JavaScript, Canvass, Ajax and so on…

Let’s take a quick tour to 90’s Internet:

Without WordPress, no padding & margin, and dead dimensions. In the early days, CSS wasn’t an advanced method of styling! 

Most websites in the past didn’t have any sense of styling and smoothing. Just paragraphs, frames, and tables by HTML were used to create a website layout. Try to remember how did the websites were primarily text! There were too many texts and hyperlinks with blue underlines and Homepages were referred to as “cyber” content.

Top 20 ugly popular Websites

Now, let’s take a crazy adventure to the most popular companies’ websites (Then & Now):

1- YouTube (

2- LinkedIn (

3- Google (

4- eBay (

5- Apple (

6- Dell (

7- Netflix (

8- Yahoo (

9- Facebook (

10- Twitter (

11- Samsung (

12- Amazon (

13- New York Times (

14- GAP (

15-MySpace (

16- Flicker (

17- Blogger (

18- BBC (

19- MSN (

20- Adidas (


Don’t freak out!
those just the most popular companies’ websites. Now imagine how the non-popular companies’ websites were looked like!
A strange experiment, right? How was the silly impression of the internet and how it works in those days!. it becomes quite natural for us to expect any updates by technologies every day.

So, From your point of view, Which one is the strangest website? And Which one you used to visit in those old days?